All companies, large or small, have an online presence now. It is the only way for a company to survive these days. With that stated, it is important to understand that a company would need to have deep knowledge about whether or not its online portals like its official website, is performing as it should.
If you own a business, to get your hand on performance data about your official website, you would need to seek assistance from a piece of analytics software. There are several pieces of paid analytics software out there but the most popular one is still and always will be Google Analytics. It is a free data analytics tool that is offered by the tech-giant and is targeted towards brands of all sizes, types, and ages.
Why is it so popular?
Well, according to an expert online marketing professional associated with Hesk Digital, there are several reasons behind the popularity of this tool.
Some of them are as follows –
It allows you to check whether or not you are achieving your set goals
Google Analytics can help you ensure that your business is achieving its set goals.
It has options where you can set several goals that would eventually allow you to track the journey of your clients based on the type of actions they took while they were on your website.
In a nutshell, the tool ensures that you have a clear idea about the pieces of content on your website that are worth improving or not thus allowing you to save your time, energy and financial resources.
It helps you to understand what changes you need to make in your online content
The content on your website should be relevant to the services or products your brand offers. If your website has good-quality content then it would be pretty easy for your website to see an influx of online traffic.
Google Analytics can help a brand to track the pieces of content on their website that gets maximum shares and views. This data allows a brand to enhance the most-viewed pieces of content on the website thus increasing their appeal-factor by many folds.
It helps you to understand why your website bounce rate is so high
Bounce rate is the percentage of visitors to a website that leaves only after remaining on the landing page of the same for a short while.
In case your website has a high bounce rate, you must take immediate action and figure out the reason behind it. To assist you in this matter, Google Analytics offers you a detailed report about your website. It would even point out the pages on your website that are leading to high bounce rates.
You must take the necessary steps and reduce the bounce rate of your website. If you fail to do so, your conversion rate will come down by many folds.
It is safe to state by now that Google Analytics can help your brand touch new horizons of success by improving your online content and your website. It can also help increase your conversion rates. Thus, it still is and always will be a relevant and free online marketing tool. So, start making the most out of it if you haven’t already.