Mahindra and Mahindra Limited (M&M), an Indian multi-national company, ventured into the automobile-manufacturing world by building and assembling the Willys Jeep that was imported for use in World War II.
Mahindra cars in India have a slew of models, belonging to the Sports Utility Vehicles (SUVs), Multi Utility Vehicles (MUVs) and compact SUVs. Despite being the powerfully built rides that they are, Mahindra cars have always delivered a pretty decent mileage.
Mahindra Bolero, a top performing multi-utility vehicle, is equipped with a common rail diesel engine technology. The Bolero has changed the common perception about utility vehicles – that they lack style and comfort. Ever since its launch in 2003, Mahindra Bolero has performed well in the Indian market.
Compact SUVs happen to be the next big thing, especially after the phenomenal success of the Renault Duster there is a big buzz about this segment. Mahindra, to capitalize on that, launched the Quanto which marked Mahindra’s entry into the compact SUV segment. Often known as the compact version or the mini version of the Xylo, the Quanto is a value for money offering from Mahindra.
The moment the Mahindra Scorpio was launched in India in 2002, this sports utility vehicle caught every body’s attention and was accepted well on the Indian roads. It has also won many awards from BBC World Wheels and is known around the world for its exquisite design. Soon after its success, Mahindra launched an upgraded Scorpio with various changes in the interior as well as exterior of the vehicle.
The Mahindras had launched the Thar in October 2010 which became popular immediately. An AC version of Mahindra Thar was introduced in 2012 as there was tough competition coming from the likes of Maruti Gypsy and the Force Gurkha.
The Mahindra XUV 500 indeed is a lot of firsts for Mahindra & Mahindra; it’s a monocoque with a lot of new technology. The ‘double O’ is on the top in terms of design, comfort and road presence.
Mahindra Xylo, a five-door MUV, was introduced for the first time in the year 2009 and has been one of the top performers of Mahindra ever since.
Another offering from Mahindra called the Verito is a rebadged model of company’s proven workhorse Logan. The name Verito is taken from the Latin word ’Veritas’ which means truth. Verito thus implies honesty, or rather a dependable car in this context. And truly enough, Mahindra Verito lives up to its name by offering a superb performance and efficiency.
Mahindra’s electric vehicle series includes Mahindra E2O, the world’s most affordable four-seater car that only uses battery power to run.
Equipped with large network of dealers and service centres, Mahindra is here to stay where it belongs.